I’m an experienced User Experience/User Interface Designer with over 15 years working at senior level on both agency and client side for organisations including The Co-Operative Bank, Barclays, Experian and WeightWatchers.

I began my creative journey working as a graphic designer on branding and magazines before moving online to start exploring how we can improve digital experiences by creating intuitive user journeys and providing creative consultancy for customers and team members alike.

I believe the experience should be about the behaviour and not about the opinion and this is why I’m fascinated at the ‘how’ and ‘why’ we do what we do online. This fascination has led me naturally to focus on user-centred design.

I love to push boundaries and am always asking myself ‘the why’ question to ensure I’m consistently challenging myself to deliver the best possible solution for the user.

Im proficient in Axure, Invision, UX Pin, Sketch, Keynote, Full Creative Suite including Photoshop, Illustrator, InDesign etc

My specialties are UX / UI design & development throughout, Stakeholder engagement, Strategy, Journey mapping, Wire-framing & Prototyping, User testing, Knowledge of CSS & HTML, Conversion optimisation, Creative consultation

Other skills Communication, Self managing, Leadership, working agile & waterfall